Colour postcard drawing showing the façade of the New Victoria Cinema Theatre, later known as the Apollo Victoria Theatre, plus caption text. The drawing is taken from opposite the façade, which looks onto Vauxhall Bridge Road. The façade is in Art Deco manner. The main entrance is in three bays, the main central bay being overlooked by a high blue canopy and framed by cylindrical piers which terminate in giant finials above roof level; the frontage left of the entrance has horizontal ribs and a lower canopy, also in blue, which carries advertising signage. Productions advertised include: the Victoria Regent Girls; Conquest starring Ronald Coleman and Vilma Bánky; and A Man's Moments starring Buster Keaton. A scale is included below the image.